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On Data Mining
By Peter Fader Customer analytics has been around from the time that marketing as we know it today was born. Let’s think about the 1950s or so, when we started realising that customers are different...
By Peter Fader Customer analytics has been around from the time that marketing as we know it today was born. Let’s think about the 1950s or so, when we started realising that customers are different...
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- May 23, 2017