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Understanding Sports Sponsorships (video)
T. Bettina Cornwell, a marketing professor at the University of Oregon, provides the background, steps taken and the findings of a study published in the Journal of Marketing. The study, which looked at professional soccer and handball leagues in Germany, explored the subtle messages of the deals on sports sponsorships that are inferred by the general public, including the fans of teams that forge such deals.
T. Bettina Cornwell, a marketing professor at the University of Oregon, provides the background, steps taken and the findings of a study published in the Journal of Marketing. The study, which looked at professional soccer and handball leagues in Germany, explored the subtle messages of the deals on sports sponsorships that are inferred by the general public, including the fans of teams that forge such deals.
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- Sergio
- that is directly related to the video. it's the video caption, the video credit, the video usage restriction. I believe this is correct.
- Declined by admin
- This is a reasonable way to support this page.
- Type of issue
- Rudimentary content not removed
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- Jun 18, 2017