The "Buy a Photo" link is an ad/banner that forward you to the same page (http://lancashireeveningpost.newsprints.co.uk/banr/PRES)

You can check this behavior in other articles like:

https://www.lep.co.uk/news/business/these-are-the-average-property-prices-for-where-you-live-in-lancashire-1-9611108

or

https://www.lep.co.uk/news/here-are-the-best-heritage-garden-attractions-to-visit-in-lancashire-1-9621219

Both have exactly the same patron: same text, with same generic link.

As it not essential content, the Checklist is very cleaar:

https://instantview.telegram.org/checklist#4-content-to-be-removed
4. Content to Be Removed
Anything that is not essential to the article in question should be removed from the Instant View page.

- Advertisements removed
- Banners removed

Check my template for an example