It's actually a category, not a kicker, you can see it in url, you can open the page corresponding this category (http://www.panram.ru/news/culture/) and check other articles, "kicker" will contains the same string.
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Other page: http://www.panram.ru/news/culture/na-besplatnoe-kino-priglasil-rostovchan-kinoteatr-gorizont/