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What exactly makes single malt whiskies 100% premium?
If you’re looking for a premium whisky, you 100% go single malt. If you want a premium beer, you go Dester 100% Premium Malt Available at all leading supermarkets. Words: Justin Choo Some beer connoisseurs will joke that single malt whisky is, in essence, distilled 100% malt beer. And they’re not completely wrong. The initial creation process for single malt whisky involves mixing base ingredients like malted barley, water and yeast together to create a liquid that’s low in alcohol volume (about 5 to 10 per cent ABV — similar to beer or ale), before it’s distilled and filled into casks for the years of aging. But here’s a question: Why do you pay a premium for single malt whisky? Is it really more expensive to produce than blended Scotch whisky? Or is it just good marketing? The short answer is: Marketing budget aside, yes, the cost of making a single malt scotch is certainly higher than that of a blended scotch. Here’s why. THE DIFFERENCE What’s a single malt whisky and what constitutes a blend? When we talk about blended scotch, we refer to likes of Johnnie Walker, Dewar’s, Chivas Regal, Ballantine’s, etc. You’ll see that they’re labelled unambiguously as blended scotch.
If you’re looking for a premium whisky, you 100% go single malt. If you want a premium beer, you go Dester 100% Premium Malt Available at all leading supermarkets. Words: Justin Choo Some beer connoisseurs will joke that single malt whisky is, in essence, distilled 100% malt beer. And they’re not completely wrong. The initial creation process for single malt whisky involves mixing base ingredients like malted barley, water and yeast together to create a liquid that’s low in alcohol volume (about 5 to 10 per cent ABV — similar to beer or ale), before it’s distilled and filled into casks for the years of aging. But here’s a question: Why do you pay a premium for single malt whisky? Is it really more expensive to produce than blended Scotch whisky? Or is it just good marketing? The short answer is: Marketing budget aside, yes, the cost of making a single malt scotch is certainly higher than that of a blended scotch. Here’s why. THE DIFFERENCE What’s a single malt whisky and what constitutes a blend? When we talk about blended scotch, we refer to likes of Johnnie Walker, Dewar’s, Chivas Regal, Ballantine’s, etc. You’ll see that they’re labelled unambiguously as blended scotch.
Issue #5
Missing author: <div class="dester-byline">Words: Justin Choo </div>
- Declined by admin
- Type of issue
- IV page is missing essential content
- Reported
- Apr 13, 2019